Araştırma Makalesi
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The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Yıl 2023, Cilt: 5 Sayı: 2, 57 - 63, 31.12.2023
https://doi.org/10.47542/sauied.1315533

Öz

Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim population's fundamental values, are an antecedent of sustainable consumption.

Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey.

Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process.

Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.

Kaynakça

  • Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M. & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514–538.
  • Ali, F., Amin, M. & Cobanoglu, C. (2016). An integrated model of service experience, emotions, satisfaction, and price acceptance: An empirical analysis in the Chinese hospitality industry. Journal of Hospitality Marketing & Management, 25(4), 449–475.
  • Bener, Ö. & Babaoğul, M. (2008). Sürdürülebilir tüketim davranışı ve çevre bilinci oluşturmada bir araç olarak tüketici eğitimi. Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, 5(1), 1–10.
  • Blocker, C. P., Flint, D. J., Myers, M. B. & Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science, 39(2), 216–233.
  • Buerke, A., Straatmann, T., Lin-Hi, N. & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11(4), 959–991.
  • Cohen, J. (1988). Statistical Power Analysis for the Behavioural Sciences (2nd eds.). Routledge, London, England.
  • Çubukçuoğlu, M. E. & Haşıloğlu, S. B. (2012). Dindarlık olgusunun satin alma davranişi faktörleri üzerinde etkisi. Tüketici ve Tüketim Araştırmaları Dergisi, 4(1), 1–18.
  • De Young, R. (1996). Some psychological aspects of reduced consumption behavior: The role of intrinsic satisfaction and competence motivation. Environment and Behaviours, 28(3), 358–409.
  • De Young, R. (2000). New ways to promote pro-environmental behaviors: Expanding and evaluating motives for environmentally responsible behavior. 56(3), 509–526.
  • Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research (JMR), 18(1), 39.
  • Garson, G. D. (2016). Partial Least Squares: Regression and Structural Equation Model. Statistical Associates Publishing, Asheboro, USA.
  • Golob. U., Lah, M. & Jancic, Z. (2008). Value orientations and consumer expectations of Corporate Social Responsibility. Journal of Marking Communication, 14(2), 83–96.
  • Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106-121.
  • Hair, J.F., Hult, G.T.M., Ringle, C.M. & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd eds.). Thousand Oaks, California, Sage Publications.
  • Haws, K. L., Bearden, W. O., & Nenkov, G. Y. (2012). Consumer spending self-control effectiveness and outcome elaboration prompts. Journal of the Academy of Marketing Science, 40, 695-710.
  • Henseler, J., Ringle, C.M. & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
  • Jackson, T. (2006). Readings in Sustainable Consumption: Introduction, in Jackson, T. (Eds.). Earthscan, London.
  • Mathias, D., Cohen, A. B., Mandel, N. & Mick, D. G. (2016). The effects of religion on consumer behavior: a conceptual framework and research agenda. Journal of Consumer Psychology: The Official Journal of the Society for Consumer Psychology, 26(2), 298–311.
  • Minton, E. A., Kahle, L. R. & Kim, C. H. (2015). Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast. Journal of Business Research, 68(9), 1937–1944.
  • Minton, E. A., Jeffrey Xie, H., Gurel‐Atay, E., & Kahle, L. R. (2018). Greening up because of god: The relations among religion, sustainable consumption, and subjective well‐being. International Journal of Consumer Studies, 42(6), 655–663.
  • Mokhlis, S. (2009). Relevancy and measurement of religiosity in consumer behavior research. International Business Research, 2(3).
  • Morrison, P. S. & Beer, B. (2017). Consumption and environmental awareness: Demographics of the European experience, in New Frontiers in Regional Science: Asian Perspectives, pp.81–102, Springer Singapore, Singapore.
  • Nasr, S. H. (2007). İslam ve Ekoloji. Oğlak Yayıncılık, İstanbul.
  • Nilsson, J. (2008). Investment with a conscience: Examining the impact of pro-social attitudes and perceived financial performance on socially responsible investment behavior. Journal of Business Ethics, 83, 307–325.
  • Öztürk, A., Nart, S., & Altunışık, R. (2015). Tüketicilerin helal tüketim davranışlarının belirleyicileri: Planlı Davranış Teorisi çerçevesinde bir araştırma. International Journal of Islamic Economics and Finance Studies, 1(2), 141-160.
  • Panzone, L., Hilton, D., Sale, L. & Cohen, D. (2016). Socio-demographics, implicit attitudes, explicit attitudes, and sustainable consumption in supermarket shopping. Journal of Economic Psychology, 55, 77–95.
  • Peng, D. X. & Lai, F. (2012). Using partial least squares in operations management research: A practical guideline and summary of past research. Journal of Operations Management, 30(6), 467–480.
  • Quelch, J. A., & Jocz, K. E. (2007). Greater Good: How Good Marketing Makes for a Better World. Harvard Business Press, Boston.
  • Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non‐Muslim consumers' understanding of Halal principles in Malaysia. Journal of Islamic Marketing, 3(1), 35–46.
  • Rezai, G., Mohamed, Z. & Shamsudin, M. N. (2015). Can halal be sustainable? Study on Malaysian consumers' perspective. Journal of Food Products Marketing, 21(6), 654–666.
  • Ringle, C. M., Wende, S. & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH. Ruževičius, J. (2012). Products quality religious-ethnical requirements and certification. Economics and Management, Vol. 17(2).
  • Sandıkcı, Ö. & Ger, G. (2007). Constructing and representing the Islamic consumer in Turkey. Fashion Theory, 11(2-3), 189–210.
  • Seyfang, G. (2005). Shopping for sustainability: Can sustainable consumption promote ecological citizenship?. Environmental Politics, 14(2), 290–306.
  • Seyfang, G. (2009). The New Economics of Sustainable Consumption. Palgrave Macmillan, New York.
  • Sheth, J. N., Sethia, N. K. & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39.
  • Soesilowati, E. S. (2010). Business opportunities for halal products in the global market: Muslim consumer behavior and halal food consumption. Journal of Indonesian Social Sciences and Humanities, 3, 151–160.
  • Sriviboone, S. & Komolsevin, R. (2017). Value orientation and quality of halal certification in the cosmetics business. Asian Conference on Arts & Humanities 2017 Official Conference Proceedings, 149–157.
  • Statista. Global Muslim market size in 2021 and 2025. https://www.statista.com/statistics/796103/global-muslim-market-size/.
  • Thompson, D. W., Anderson, R. C., Hansen, E. N. & Kahle, L. R. (2010). Green segmentation and environmental certification: Insights from forest products. Business Strategy and the Environment, 19(5), 319–334.
  • Turaga, R. M. R., Howarth, R. B. & Borsuk, M. E. (2010). Pro-environmental behavior: Rational choice meets moral motivation. Annals of the New York Academy of Sciences, 1185(1), 211–224.
  • Vermeir, I. & Verbeke, W. (2006). Impact of values, involvement, and perceptions on consumer attitudes and intentions towards sustainable consumption. Journal of Agricultural and Environmental Ethics, 19(2), 169–194.
  • Williams, K. & Dair, C. (2007). A framework of sustainable behaviors that can be enabled through the design of neighbourhood-scale developments. Sustainable Development, 15(3), 160–173.
  • World Economic Forum (2020). This Chart Shows How Debt-to-GDP is Rising Around the World. https://www.weforum.org/agenda/2020/12/global-debt-gdp-covid19/ (accessed 1 May 2021).

Tüketicilerin sürdürülebilirlik ve helal odaklı değer yönelimlerinin sürdürülebilir tüketime etkisi

Yıl 2023, Cilt: 5 Sayı: 2, 57 - 63, 31.12.2023
https://doi.org/10.47542/sauied.1315533

Öz

Amaç: Doğal dengeyi ve insanlığın geleceğini tehdit eden çevresel krizler nedeniyle tüketim tercihlerinde yeni yaklaşımlar gözlenmektedir. Çevresel konulara duyarlı tüketiciler, satın alma kararlarında gelecek nesilleri ve doğayı göz önünde bulundurmaktadırlar. Bu tüketiciler, kaynakların aşırı tüketimini azaltmaya çalışırlar. Sürdürülebilir tüketim olarak adlandırılan çevre
yaklaşımının öncüllerini ise çevre bilinci, toplumsal farkındalık, gıda güvenliği, adil ticaret ilkeleri gibi değişkenler oluşturmaktadır. Bu çalışma, artan Müslüman nüfusun temel değerleri arasında yer alan helal ilkelerinin sürdürülebilir tüketimin öncülü olup olmadığını incelemektedir.

Yöntem: Araştırma modelinin hipotezlerini test etmek için gerekli verileri toplamak üzere tanımlayıcı bir araştırma tasarımı yürütülmüştür. Helal ilkeler çerçevesinde tüketim deneyimlerini paylaşan üyelerden oluşan Facebook grubunun üyelerinden gerekli veriler online anket yoluyla toplanmıştır.

Bulgular: Bu çalışmanın bulguları, tüketime bağlı diğer sürdürülebilir değerler gibi helal değerlerin de sürdürülebilir tüketim eğilimini etkilediğini göstermektedir. Müslüman tüketicilere yönelik sürdürülebilirlik anlayışı çerçevesinde helal odaklı değerlerin tüketim sürecinde etkili bir değişken olduğu tespit edilmiştir.

Sonuç: Müslüman nüfusun yoğun olduğu ülkelerde sürdürülebilir tüketimin teşvik edilmesine yönelik pazarlama stratejileri geliştirilirken helal değerlerin dikkate alınmasının tüketici tutumlarını olumlu yönde etkilemesi mümkündür.

Kaynakça

  • Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M. & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514–538.
  • Ali, F., Amin, M. & Cobanoglu, C. (2016). An integrated model of service experience, emotions, satisfaction, and price acceptance: An empirical analysis in the Chinese hospitality industry. Journal of Hospitality Marketing & Management, 25(4), 449–475.
  • Bener, Ö. & Babaoğul, M. (2008). Sürdürülebilir tüketim davranışı ve çevre bilinci oluşturmada bir araç olarak tüketici eğitimi. Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, 5(1), 1–10.
  • Blocker, C. P., Flint, D. J., Myers, M. B. & Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science, 39(2), 216–233.
  • Buerke, A., Straatmann, T., Lin-Hi, N. & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11(4), 959–991.
  • Cohen, J. (1988). Statistical Power Analysis for the Behavioural Sciences (2nd eds.). Routledge, London, England.
  • Çubukçuoğlu, M. E. & Haşıloğlu, S. B. (2012). Dindarlık olgusunun satin alma davranişi faktörleri üzerinde etkisi. Tüketici ve Tüketim Araştırmaları Dergisi, 4(1), 1–18.
  • De Young, R. (1996). Some psychological aspects of reduced consumption behavior: The role of intrinsic satisfaction and competence motivation. Environment and Behaviours, 28(3), 358–409.
  • De Young, R. (2000). New ways to promote pro-environmental behaviors: Expanding and evaluating motives for environmentally responsible behavior. 56(3), 509–526.
  • Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research (JMR), 18(1), 39.
  • Garson, G. D. (2016). Partial Least Squares: Regression and Structural Equation Model. Statistical Associates Publishing, Asheboro, USA.
  • Golob. U., Lah, M. & Jancic, Z. (2008). Value orientations and consumer expectations of Corporate Social Responsibility. Journal of Marking Communication, 14(2), 83–96.
  • Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106-121.
  • Hair, J.F., Hult, G.T.M., Ringle, C.M. & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd eds.). Thousand Oaks, California, Sage Publications.
  • Haws, K. L., Bearden, W. O., & Nenkov, G. Y. (2012). Consumer spending self-control effectiveness and outcome elaboration prompts. Journal of the Academy of Marketing Science, 40, 695-710.
  • Henseler, J., Ringle, C.M. & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
  • Jackson, T. (2006). Readings in Sustainable Consumption: Introduction, in Jackson, T. (Eds.). Earthscan, London.
  • Mathias, D., Cohen, A. B., Mandel, N. & Mick, D. G. (2016). The effects of religion on consumer behavior: a conceptual framework and research agenda. Journal of Consumer Psychology: The Official Journal of the Society for Consumer Psychology, 26(2), 298–311.
  • Minton, E. A., Kahle, L. R. & Kim, C. H. (2015). Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast. Journal of Business Research, 68(9), 1937–1944.
  • Minton, E. A., Jeffrey Xie, H., Gurel‐Atay, E., & Kahle, L. R. (2018). Greening up because of god: The relations among religion, sustainable consumption, and subjective well‐being. International Journal of Consumer Studies, 42(6), 655–663.
  • Mokhlis, S. (2009). Relevancy and measurement of religiosity in consumer behavior research. International Business Research, 2(3).
  • Morrison, P. S. & Beer, B. (2017). Consumption and environmental awareness: Demographics of the European experience, in New Frontiers in Regional Science: Asian Perspectives, pp.81–102, Springer Singapore, Singapore.
  • Nasr, S. H. (2007). İslam ve Ekoloji. Oğlak Yayıncılık, İstanbul.
  • Nilsson, J. (2008). Investment with a conscience: Examining the impact of pro-social attitudes and perceived financial performance on socially responsible investment behavior. Journal of Business Ethics, 83, 307–325.
  • Öztürk, A., Nart, S., & Altunışık, R. (2015). Tüketicilerin helal tüketim davranışlarının belirleyicileri: Planlı Davranış Teorisi çerçevesinde bir araştırma. International Journal of Islamic Economics and Finance Studies, 1(2), 141-160.
  • Panzone, L., Hilton, D., Sale, L. & Cohen, D. (2016). Socio-demographics, implicit attitudes, explicit attitudes, and sustainable consumption in supermarket shopping. Journal of Economic Psychology, 55, 77–95.
  • Peng, D. X. & Lai, F. (2012). Using partial least squares in operations management research: A practical guideline and summary of past research. Journal of Operations Management, 30(6), 467–480.
  • Quelch, J. A., & Jocz, K. E. (2007). Greater Good: How Good Marketing Makes for a Better World. Harvard Business Press, Boston.
  • Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non‐Muslim consumers' understanding of Halal principles in Malaysia. Journal of Islamic Marketing, 3(1), 35–46.
  • Rezai, G., Mohamed, Z. & Shamsudin, M. N. (2015). Can halal be sustainable? Study on Malaysian consumers' perspective. Journal of Food Products Marketing, 21(6), 654–666.
  • Ringle, C. M., Wende, S. & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH. Ruževičius, J. (2012). Products quality religious-ethnical requirements and certification. Economics and Management, Vol. 17(2).
  • Sandıkcı, Ö. & Ger, G. (2007). Constructing and representing the Islamic consumer in Turkey. Fashion Theory, 11(2-3), 189–210.
  • Seyfang, G. (2005). Shopping for sustainability: Can sustainable consumption promote ecological citizenship?. Environmental Politics, 14(2), 290–306.
  • Seyfang, G. (2009). The New Economics of Sustainable Consumption. Palgrave Macmillan, New York.
  • Sheth, J. N., Sethia, N. K. & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39.
  • Soesilowati, E. S. (2010). Business opportunities for halal products in the global market: Muslim consumer behavior and halal food consumption. Journal of Indonesian Social Sciences and Humanities, 3, 151–160.
  • Sriviboone, S. & Komolsevin, R. (2017). Value orientation and quality of halal certification in the cosmetics business. Asian Conference on Arts & Humanities 2017 Official Conference Proceedings, 149–157.
  • Statista. Global Muslim market size in 2021 and 2025. https://www.statista.com/statistics/796103/global-muslim-market-size/.
  • Thompson, D. W., Anderson, R. C., Hansen, E. N. & Kahle, L. R. (2010). Green segmentation and environmental certification: Insights from forest products. Business Strategy and the Environment, 19(5), 319–334.
  • Turaga, R. M. R., Howarth, R. B. & Borsuk, M. E. (2010). Pro-environmental behavior: Rational choice meets moral motivation. Annals of the New York Academy of Sciences, 1185(1), 211–224.
  • Vermeir, I. & Verbeke, W. (2006). Impact of values, involvement, and perceptions on consumer attitudes and intentions towards sustainable consumption. Journal of Agricultural and Environmental Ethics, 19(2), 169–194.
  • Williams, K. & Dair, C. (2007). A framework of sustainable behaviors that can be enabled through the design of neighbourhood-scale developments. Sustainable Development, 15(3), 160–173.
  • World Economic Forum (2020). This Chart Shows How Debt-to-GDP is Rising Around the World. https://www.weforum.org/agenda/2020/12/global-debt-gdp-covid19/ (accessed 1 May 2021).
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Sima Nart 0000-0002-8264-9828

Abdülkadir Öztürk 0000-0002-1855-8892

Remzi Altunışık 0000-0001-7934-1841

Erken Görünüm Tarihi 30 Aralık 2023
Yayımlanma Tarihi 31 Aralık 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 5 Sayı: 2

Kaynak Göster

APA Nart, S., Öztürk, A., & Altunışık, R. (2023). The effect of consumers’ sustainability and halal-focused value orientations on sustainable consumption. Sakarya Üniversitesi İşletme Enstitüsü Dergisi, 5(2), 57-63. https://doi.org/10.47542/sauied.1315533
AMA Nart S, Öztürk A, Altunışık R. The effect of consumers’ sustainability and halal-focused value orientations on sustainable consumption. Sakarya Üniversitesi İşletme Enstitüsü Dergisi. Aralık 2023;5(2):57-63. doi:10.47542/sauied.1315533
Chicago Nart, Sima, Abdülkadir Öztürk, ve Remzi Altunışık. “The Effect of consumers’ Sustainability and Halal-Focused Value Orientations on Sustainable Consumption”. Sakarya Üniversitesi İşletme Enstitüsü Dergisi 5, sy. 2 (Aralık 2023): 57-63. https://doi.org/10.47542/sauied.1315533.
EndNote Nart S, Öztürk A, Altunışık R (01 Aralık 2023) The effect of consumers’ sustainability and halal-focused value orientations on sustainable consumption. Sakarya Üniversitesi İşletme Enstitüsü Dergisi 5 2 57–63.
IEEE S. Nart, A. Öztürk, ve R. Altunışık, “The effect of consumers’ sustainability and halal-focused value orientations on sustainable consumption”, Sakarya Üniversitesi İşletme Enstitüsü Dergisi, c. 5, sy. 2, ss. 57–63, 2023, doi: 10.47542/sauied.1315533.
ISNAD Nart, Sima vd. “The Effect of consumers’ Sustainability and Halal-Focused Value Orientations on Sustainable Consumption”. Sakarya Üniversitesi İşletme Enstitüsü Dergisi 5/2 (Aralık 2023), 57-63. https://doi.org/10.47542/sauied.1315533.
JAMA Nart S, Öztürk A, Altunışık R. The effect of consumers’ sustainability and halal-focused value orientations on sustainable consumption. Sakarya Üniversitesi İşletme Enstitüsü Dergisi. 2023;5:57–63.
MLA Nart, Sima vd. “The Effect of consumers’ Sustainability and Halal-Focused Value Orientations on Sustainable Consumption”. Sakarya Üniversitesi İşletme Enstitüsü Dergisi, c. 5, sy. 2, 2023, ss. 57-63, doi:10.47542/sauied.1315533.
Vancouver Nart S, Öztürk A, Altunışık R. The effect of consumers’ sustainability and halal-focused value orientations on sustainable consumption. Sakarya Üniversitesi İşletme Enstitüsü Dergisi. 2023;5(2):57-63.