Research Article
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Year 2025, Volume: 8 Issue: 2, 286 - 300

Şeyma Bozkurt Uzan

https://doi.org/10.35377/saucis...1596931

Abstract

References

  • L. Azzabi, D. Azzabi, and A. Kobi, The Multi-Criteria Approach For Decision Support. International Series in Operations Research and Management Science, 2020.
  • M. Cinelli, S. R. Coles, and K. Kirwan, "Analysis of multi-criteria decision-making methods and their impacts on sustainability assessment indices," Journal of Cleaner Production, vol. 248, pp. 119-198, 2020.
  • K. Govindan, S. Rajendran, J. Sarkis, and P. Murugesan, "Multi-criteria decision making approaches for green supplier evaluation and selection: a literature review," Journal of Cleaner Production, vol. 98, pp. 68, 2015.
  • A. Mardani, A. Jusoh, K. M. Nor, Z. Khalifah, N. Zakwan, and A. Valipour, "Multiple criteria decision-making techniques and their applications – A review of the literature from 2000 to 2014," Economic Research-Ekonomska Istraživanja, vol. 28, no. 1, pp. 516-571, 2015.
  • M. Stojčić, E.K. Zavadskas, D. Pamučar, Z. Stević, and A. Mardani, "Application of MCDM methods in sustainability engineering: A literature review 2008–2018," Symmetry, 11(3), 350, 2019.
  • J. P. Brans and P. Vincke, "A preference ranking organisation method: The PROMETHEE method for multiple criteria decision-making," Management Science, vol. 31, no. 6, pp. 647-656, 1985.
  • B. Roy, "Classement et choix en présence de points de vue multiples: La méthode ELECTRE," Revue Française d'Informatique et de Recherche Opérationnelle, vol. 2, no. 8, pp. 57-75, 1968.
  • E. K. Zavadskas, Z. Turskis, J. Antucheviciene, and A. Zakarevicius, "Optimization of weighted aggregated sum product assessment," Elektronika ir Elektrotechnika, vol. 122, no. 6, pp. 3-6, 2012.
  • J. R. Mendoza, "Application of MCDM methods in environmental sustainability: A review," Environmental Impact Assessment Review, vol. 45, pp. 1-12, 2018.
  • K. Govindan, S. Rajendran, J. Sarkis, and P. Murugesan, "Multi-criteria decision making approaches for green supplier evaluation and selection: a literature review," Journal of Cleaner Production, vol. 98, pp. 73, 2015.
  • M. Stojčić, E.K. Zavadskas, D. Pamučar, Z. Stević, and A. Mardani, "Application of MCDM methods in sustainability engineering: A literature review," Sustainability, vol. 11, no. 13, p. 3506, 2019.
  • J. R. Figueira, S. Greco, and M. Ehrgott, Multiple Criteria Decision Analysis: State of the Art Surveys. Springer, 2016.
  • R. K. Dhurkari, "MCDM methods: Practical difficulties and future directions for improvement," RAIRO-Operations Research, 56(4), 2221-2233, 2022.
  • P. Kotler and K. L. Keller, Marketing Management, 15th ed., Pearson, 2016.
  • L. L. Garber and E. M. Hyatt, "The role of package color in consumer purchase consideration and choice," Journal of Marketing Theory and Practice, vol. 11, no. 2, pp. 19-28, 2003.
  • D. A. Aaker, Building Strong Brands, Simon and Schuster, 2010.
  • D. Elkhattat, and M. Medhat, "Creativity in packaging design as a competitive promotional tool," Information Sciences Letters, 11(1), 135-145, 2022.
  • H. Kipphan, (Ed.),. Handbook of print media: technologies and production methods, Springer Science & Business Media, 2001.
  • J. W. Palmer and M. L. Markus, "The challenges of sustainable packaging: A review of industry practices and regulatory requirements," Journal of Cleaner Production, vol. 265, p. 121702, 2020.
  • K. L. Keller and P. Kotler, Marketing Management, 16th ed., Pearson, 2021.
  • A. M. Bocken, S. W. Short, P. Rana, and S. Evans, "A literature and practice review to develop sustainable business model archetypes," Journal of Cleaner Production, vol. 65, pp. 42-56, 2014.
  • R. Verghese, H. Lewis, and K. Fitzpatrick, Packaging for Sustainability, Springer, 2012.
  • L. A. Al-Kindi, and Z. Al-Baldawi, "Green packaging for durable engineering products in Iraqi markets. In IOP Conference Series: Earth and Environmental Science," Vol. 779, No. 1, p. 012004, IOP Publishing, 2021.
  • Albayrak, Ö. K. (2021). A hybrid multi-criteria decision-making method proposal for the solution of the packaging supplier selection problem. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 10(2), 1118-1139.
  • L. Anojkumar, M. Ilangkumaran, and V. Sasirekha, Comparative analysis of MCDM methods for pipe material selection in sugar industry. Expert systems with applications, 41(6), 2964-2980, 2014.
  • C. Horvath, and L. Koltai, "Key recommendations for the printed packaging in the circular economy," In 1st International Conference on Circular Packaging (CPC), Ljubljana, Slovenia, pp. 26-27, 2019.
  • M.M. Da Cruz, R.G.G Caiado, and R.S. Santos, "Industrial Packaging Performance Indicator Using a Group Multicriteria Approach: An Automaker Reverse Operations Case," Logistics, 6(3), 58, 2022.
  • M.P. Desole, A. Gisario, L. Fedele, and M. Barletta, "Life Cycle Assessment (LCA) and Multi Criteria Decision Analysis (MCDA) of eco-friendly packaging for dairy products and fourth range," Procedia CIRP, 122, 927-932, 2024.
  • Elkhattat, D., & Medhat, M. (2022). Creativity in packaging design as a competitive promotional tool. Information Sciences Letters, 11(1), 135-145.
  • B. Gulsun, and P. Mic, "An integrated fuzzy multi criteria decision making method for sustainable (green) packaging materials selection: An application in Turkey," FEB Fresenius Environmental Bulletin, 2653, 2020.
  • W. Habsar, T. Djatna, F. Udin, and Y. Arkeman, "A Multi-Criteria decision-making approach using AHP for pudak packaging supplier selection," Jurnal Teknologi Industri Pertanian, 32(2), 197-203, 2022.
  • L. Huo, and K. Saito, "Multi-criteria evaluation techniques for sustainable packaging system," Japan Packaging Institute, 17(3), 167-178, 2008.
  • J. Jeon, S. Krishnan, T. Manirathinam, S. Narayanamoorthy, M. Nazir Ahmad, M. Ferrara, and A. Ahmadian, "An innovative probabilistic hesitant fuzzy set MCDM perspective for selecting flexible packaging bags after the prohibition on single-use plastics," Scientific Reports, 13(1), 10206, 2023.
  • H.Y. Kang, A.H. Lee, and C.Y. Yang, "A fuzzy ANP model for supplier selection as applied to IC packaging," Journal of Intelligent Manufacturing, 23, 1477-1488, 2012.
  • L. Ling, R. Anping, and X. Di, "Proposal of a hybrid decision-making framework for the prioritization of express packaging recycling patterns," Environment, Development and Sustainability, 25(3), 2610-2647, 2023.
  • A. Mahajan, I. Singh, and N. Arora, "An integrated multi-criteria decision-making framework for the selection of sustainable, biodegradable polymer for food packaging applications," Environment, Development and Sustainability, 26(4), 8399-8420, 2024
  • S. Pongpimol, Y.F. Badir, B.L. Erik, V. Sukhotu, "A multi-criteria assessment of alternative sustainable solid waste management of flexible packaging," Management of Environmental Quality: An International Journal, 31(1), 201-222, 2020.
  • B. Porto De Lima, A.F. Da Silva, and F.A.S. Marins, " New hybrid AHP-QFD-PROMETHEE decision-making support method in the hesitant fuzzy environment: an application in packaging design selection," Journal of Intelligent & Fuzzy Systems, 42(4), 2881-2897, 2022.
  • H.G. Resat, and B.Unsal, "A novel multi-objective optimization approach for sustainable supply chain: A case study in packaging industry," Sustainable production and consumption, 20, 29-39, 2019.
  • J. Rezaei, A. Papakonstantinou, L. Tavasszy, U. Pesch, U., A. Kana, "Sustainable product‐package design in a food supply chain: A multi‐criteria life cycle approach," Packaging Technology and Science, 32(2), 85-101, 2019.
  • H.N. Salwa, S.M. Sapuan, M.T. Mastura, and M.Y.M. Zuhri, "Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design," BioResources, 15(2), 4065-4088, 2020.
  • N. Silva, and D. Blumberga, "Why biopolymer packaging materials are better," Environmental and Climate Technologies, 23(2), 366-384, 2019.
  • A. Singh, and S.K. Malik, "Major MCDM Techniques and their application-A Review," IOSR Journal of Engineering, 4(5), 15-25, 2014.
  • J. Zambujal‐Oliveira, and C. Fernandes, "The contribution of sustainable packaging to the circular food supply chain," Packaging Technology and Science, 37(5), 443-456, 2024.
  • J. P. Brans, and P. Vincke, "A preference ranking organisation method: The PROMETHEE method for multiple criteria decision-making," Management Science, 31(6), 647-656, 1985.
  • B. Roy, "Classement et choix en présence de points de vue multiples: La méthode ELECTRE," Revue Française d'Informatique et de Recherche Opérationnelle, 2(8), 57-75, 1968.
  • E. K. Zavadskas, Z. Turskis, J. Antucheviciene, and A. Zakarevicius, "Optimization of weighted aggregated sum product assessment," Elektronika ir Elektrotechnika, 122(6), 3-6, 2012.

Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024

Year 2025, Volume: 8 Issue: 2, 286 - 300

Şeyma Bozkurt Uzan

https://doi.org/10.35377/saucis...1596931

Abstract

This study reviews how Multi-Criteria Decision Making (MCDM) methods, like AHP, TOPSIS, and VIKOR, transform packaging and graphic media decision-making. These tools simplify complex choices by evaluating multiple criteria, aiding in tasks like material selection and design optimization. The findings highlight that MCDM improves decision-making efficiency, accuracy, and sustainability. It also emphasizes the potential of integrating these methods with AI and machine learning to unlock further innovation. The study calls for standardizing data practices and fostering global collaborations to drive progress. This research provides a practical guide to harnessing MCDM for smarter, sustainable industry practices.

Keywords

Multi-Criteria Decision Making (MCDM) Packing and Graphic Media Sustainability Analytic Hierarchy Process (AHP) Design Optimization.

References

  • L. Azzabi, D. Azzabi, and A. Kobi, The Multi-Criteria Approach For Decision Support. International Series in Operations Research and Management Science, 2020.
  • M. Cinelli, S. R. Coles, and K. Kirwan, "Analysis of multi-criteria decision-making methods and their impacts on sustainability assessment indices," Journal of Cleaner Production, vol. 248, pp. 119-198, 2020.
  • K. Govindan, S. Rajendran, J. Sarkis, and P. Murugesan, "Multi-criteria decision making approaches for green supplier evaluation and selection: a literature review," Journal of Cleaner Production, vol. 98, pp. 68, 2015.
  • A. Mardani, A. Jusoh, K. M. Nor, Z. Khalifah, N. Zakwan, and A. Valipour, "Multiple criteria decision-making techniques and their applications – A review of the literature from 2000 to 2014," Economic Research-Ekonomska Istraživanja, vol. 28, no. 1, pp. 516-571, 2015.
  • M. Stojčić, E.K. Zavadskas, D. Pamučar, Z. Stević, and A. Mardani, "Application of MCDM methods in sustainability engineering: A literature review 2008–2018," Symmetry, 11(3), 350, 2019.
  • J. P. Brans and P. Vincke, "A preference ranking organisation method: The PROMETHEE method for multiple criteria decision-making," Management Science, vol. 31, no. 6, pp. 647-656, 1985.
  • B. Roy, "Classement et choix en présence de points de vue multiples: La méthode ELECTRE," Revue Française d'Informatique et de Recherche Opérationnelle, vol. 2, no. 8, pp. 57-75, 1968.
  • E. K. Zavadskas, Z. Turskis, J. Antucheviciene, and A. Zakarevicius, "Optimization of weighted aggregated sum product assessment," Elektronika ir Elektrotechnika, vol. 122, no. 6, pp. 3-6, 2012.
  • J. R. Mendoza, "Application of MCDM methods in environmental sustainability: A review," Environmental Impact Assessment Review, vol. 45, pp. 1-12, 2018.
  • K. Govindan, S. Rajendran, J. Sarkis, and P. Murugesan, "Multi-criteria decision making approaches for green supplier evaluation and selection: a literature review," Journal of Cleaner Production, vol. 98, pp. 73, 2015.
  • M. Stojčić, E.K. Zavadskas, D. Pamučar, Z. Stević, and A. Mardani, "Application of MCDM methods in sustainability engineering: A literature review," Sustainability, vol. 11, no. 13, p. 3506, 2019.
  • J. R. Figueira, S. Greco, and M. Ehrgott, Multiple Criteria Decision Analysis: State of the Art Surveys. Springer, 2016.
  • R. K. Dhurkari, "MCDM methods: Practical difficulties and future directions for improvement," RAIRO-Operations Research, 56(4), 2221-2233, 2022.
  • P. Kotler and K. L. Keller, Marketing Management, 15th ed., Pearson, 2016.
  • L. L. Garber and E. M. Hyatt, "The role of package color in consumer purchase consideration and choice," Journal of Marketing Theory and Practice, vol. 11, no. 2, pp. 19-28, 2003.
  • D. A. Aaker, Building Strong Brands, Simon and Schuster, 2010.
  • D. Elkhattat, and M. Medhat, "Creativity in packaging design as a competitive promotional tool," Information Sciences Letters, 11(1), 135-145, 2022.
  • H. Kipphan, (Ed.),. Handbook of print media: technologies and production methods, Springer Science & Business Media, 2001.
  • J. W. Palmer and M. L. Markus, "The challenges of sustainable packaging: A review of industry practices and regulatory requirements," Journal of Cleaner Production, vol. 265, p. 121702, 2020.
  • K. L. Keller and P. Kotler, Marketing Management, 16th ed., Pearson, 2021.
  • A. M. Bocken, S. W. Short, P. Rana, and S. Evans, "A literature and practice review to develop sustainable business model archetypes," Journal of Cleaner Production, vol. 65, pp. 42-56, 2014.
  • R. Verghese, H. Lewis, and K. Fitzpatrick, Packaging for Sustainability, Springer, 2012.
  • L. A. Al-Kindi, and Z. Al-Baldawi, "Green packaging for durable engineering products in Iraqi markets. In IOP Conference Series: Earth and Environmental Science," Vol. 779, No. 1, p. 012004, IOP Publishing, 2021.
  • Albayrak, Ö. K. (2021). A hybrid multi-criteria decision-making method proposal for the solution of the packaging supplier selection problem. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 10(2), 1118-1139.
  • L. Anojkumar, M. Ilangkumaran, and V. Sasirekha, Comparative analysis of MCDM methods for pipe material selection in sugar industry. Expert systems with applications, 41(6), 2964-2980, 2014.
  • C. Horvath, and L. Koltai, "Key recommendations for the printed packaging in the circular economy," In 1st International Conference on Circular Packaging (CPC), Ljubljana, Slovenia, pp. 26-27, 2019.
  • M.M. Da Cruz, R.G.G Caiado, and R.S. Santos, "Industrial Packaging Performance Indicator Using a Group Multicriteria Approach: An Automaker Reverse Operations Case," Logistics, 6(3), 58, 2022.
  • M.P. Desole, A. Gisario, L. Fedele, and M. Barletta, "Life Cycle Assessment (LCA) and Multi Criteria Decision Analysis (MCDA) of eco-friendly packaging for dairy products and fourth range," Procedia CIRP, 122, 927-932, 2024.
  • Elkhattat, D., & Medhat, M. (2022). Creativity in packaging design as a competitive promotional tool. Information Sciences Letters, 11(1), 135-145.
  • B. Gulsun, and P. Mic, "An integrated fuzzy multi criteria decision making method for sustainable (green) packaging materials selection: An application in Turkey," FEB Fresenius Environmental Bulletin, 2653, 2020.
  • W. Habsar, T. Djatna, F. Udin, and Y. Arkeman, "A Multi-Criteria decision-making approach using AHP for pudak packaging supplier selection," Jurnal Teknologi Industri Pertanian, 32(2), 197-203, 2022.
  • L. Huo, and K. Saito, "Multi-criteria evaluation techniques for sustainable packaging system," Japan Packaging Institute, 17(3), 167-178, 2008.
  • J. Jeon, S. Krishnan, T. Manirathinam, S. Narayanamoorthy, M. Nazir Ahmad, M. Ferrara, and A. Ahmadian, "An innovative probabilistic hesitant fuzzy set MCDM perspective for selecting flexible packaging bags after the prohibition on single-use plastics," Scientific Reports, 13(1), 10206, 2023.
  • H.Y. Kang, A.H. Lee, and C.Y. Yang, "A fuzzy ANP model for supplier selection as applied to IC packaging," Journal of Intelligent Manufacturing, 23, 1477-1488, 2012.
  • L. Ling, R. Anping, and X. Di, "Proposal of a hybrid decision-making framework for the prioritization of express packaging recycling patterns," Environment, Development and Sustainability, 25(3), 2610-2647, 2023.
  • A. Mahajan, I. Singh, and N. Arora, "An integrated multi-criteria decision-making framework for the selection of sustainable, biodegradable polymer for food packaging applications," Environment, Development and Sustainability, 26(4), 8399-8420, 2024
  • S. Pongpimol, Y.F. Badir, B.L. Erik, V. Sukhotu, "A multi-criteria assessment of alternative sustainable solid waste management of flexible packaging," Management of Environmental Quality: An International Journal, 31(1), 201-222, 2020.
  • B. Porto De Lima, A.F. Da Silva, and F.A.S. Marins, " New hybrid AHP-QFD-PROMETHEE decision-making support method in the hesitant fuzzy environment: an application in packaging design selection," Journal of Intelligent & Fuzzy Systems, 42(4), 2881-2897, 2022.
  • H.G. Resat, and B.Unsal, "A novel multi-objective optimization approach for sustainable supply chain: A case study in packaging industry," Sustainable production and consumption, 20, 29-39, 2019.
  • J. Rezaei, A. Papakonstantinou, L. Tavasszy, U. Pesch, U., A. Kana, "Sustainable product‐package design in a food supply chain: A multi‐criteria life cycle approach," Packaging Technology and Science, 32(2), 85-101, 2019.
  • H.N. Salwa, S.M. Sapuan, M.T. Mastura, and M.Y.M. Zuhri, "Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design," BioResources, 15(2), 4065-4088, 2020.
  • N. Silva, and D. Blumberga, "Why biopolymer packaging materials are better," Environmental and Climate Technologies, 23(2), 366-384, 2019.
  • A. Singh, and S.K. Malik, "Major MCDM Techniques and their application-A Review," IOSR Journal of Engineering, 4(5), 15-25, 2014.
  • J. Zambujal‐Oliveira, and C. Fernandes, "The contribution of sustainable packaging to the circular food supply chain," Packaging Technology and Science, 37(5), 443-456, 2024.
  • J. P. Brans, and P. Vincke, "A preference ranking organisation method: The PROMETHEE method for multiple criteria decision-making," Management Science, 31(6), 647-656, 1985.
  • B. Roy, "Classement et choix en présence de points de vue multiples: La méthode ELECTRE," Revue Française d'Informatique et de Recherche Opérationnelle, 2(8), 57-75, 1968.
  • E. K. Zavadskas, Z. Turskis, J. Antucheviciene, and A. Zakarevicius, "Optimization of weighted aggregated sum product assessment," Elektronika ir Elektrotechnika, 122(6), 3-6, 2012.
There are 47 citations in total.

Details

Primary Language English
Subjects Environmentally Sustainable Engineering
Journal Section Research Article
Authors

Şeyma Bozkurt Uzan 0000-0003-3527-3730

Early Pub Date June 17, 2025
Publication Date
Submission Date December 5, 2024
Acceptance Date April 11, 2025
Published in Issue Year 2025Volume: 8 Issue: 2

Cite

APA Bozkurt Uzan, Ş. (2025). Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024. Sakarya University Journal of Computer and Information Sciences, 8(2), 286-300. https://doi.org/10.35377/saucis...1596931
AMA Bozkurt Uzan Ş. Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024. SAUCIS. June 2025;8(2):286-300. doi:10.35377/saucis.1596931
Chicago Bozkurt Uzan, Şeyma. “Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024”. Sakarya University Journal of Computer and Information Sciences 8, no. 2 (June 2025): 286-300. https://doi.org/10.35377/saucis. 1596931.
EndNote Bozkurt Uzan Ş (June 1, 2025) Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024. Sakarya University Journal of Computer and Information Sciences 8 2 286–300.
IEEE Ş. Bozkurt Uzan, “Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024”, SAUCIS, vol. 8, no. 2, pp. 286–300, 2025, doi: 10.35377/saucis...1596931.
ISNAD Bozkurt Uzan, Şeyma. “Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024”. Sakarya University Journal of Computer and Information Sciences 8/2 (June 2025), 286-300. https://doi.org/10.35377/saucis. 1596931.
JAMA Bozkurt Uzan Ş. Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024. SAUCIS. 2025;8:286–300.
MLA Bozkurt Uzan, Şeyma. “Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024”. Sakarya University Journal of Computer and Information Sciences, vol. 8, no. 2, 2025, pp. 286-00, doi:10.35377/saucis. 1596931.
Vancouver Bozkurt Uzan Ş. Facilitating Decision-Making Processes in Packaging and Graphic Media: A Review of MCDM Methods from 2008 to 2024. SAUCIS. 2025;8(2):286-300.
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